{"title":"Baby Sling Carriers","description":"\u003cp style=\"text-align: left;\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eA lightweight, adjustable baby sling that keeps your little one close from the very beginning. Quick to put on and easy to pack, it's perfect for newborn cuddles, feeding on the go and everyday moments.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"sling-russet","title":"Sling - Russet","description":"\u003ch3 class=\"offer-text\"\u003e\u003c\/h3\u003e\n\u003c!-- split --\u003e\n\u003cp\u003eOur signature Mumma sling is a versatile, lightweight soft carrier - perfect for those early days at home with your newborn, and supportive enough to be worn through to toddlerhood.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade from one layer of our buttery soft, handwoven and hand-dyed linen\u003c\/li\u003e\n\u003cli\u003eUse from newborn (3.6kg) through to toddlerhood (15.9kg)\u003c\/li\u003e\n\u003cli\u003eMeets strict international safety standards (CPSIA \u0026amp; ASTM)\u003c\/li\u003e\n\u003cli\u003eApproved by the IHDI as a “hip-healthy” product\u003c\/li\u003e\n\u003cli\u003eVariety of carry positions available to suit you and your baby\u003c\/li\u003e\n\u003cli\u003ePerfect for skin-to-skin\u003c\/li\u003e\n\u003cli\u003eBreastfeed on the go in the sling\u003c\/li\u003e\n\u003cli\u003eMinimal design - just fold it up and pop in your bag!\u003c\/li\u003e\n\u003cli\u003eLearning is easy with comprehensive video demos\u003c\/li\u003e\n\u003cli\u003eComplete after-purchase support and free 1-on-1 consultations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eNote\u003c\/span\u003e: 'Long' length (230cm, an extra 40cm in length), is recommended for our baby wearing daddas and tall or plus size mummas.\u003c\/p\u003e","brand":"Mumma Etc.","offers":[{"title":"Regular (190cm)","offer_id":10568974893092,"sku":"1000100","price":109.0,"currency_code":"AUD","in_stock":false},{"title":"Long (230cm)","offer_id":47835058766144,"sku":"1000203","price":115.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2488\/4756\/products\/RussetSling1.jpg?v=1677546642"},{"product_id":"sling-fleetwood","title":"Sling - Fleetwood","description":"\u003ch3 class=\"offer-text\"\u003e\u003c\/h3\u003e\n\u003c!-- split --\u003e\n\u003cp\u003eOur signature Mumma sling is a versatile, lightweight soft carrier - perfect for those early days at home with your newborn, and supportive enough to be worn through to toddlerhood.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade from one layer of our buttery soft, handwoven and hand-dyed linen\u003c\/li\u003e\n\u003cli\u003eUse from newborn (3.6kg) through to toddlerhood (15.9kg)\u003c\/li\u003e\n\u003cli\u003eMeets strict international safety standards (CPSIA \u0026amp; ASTM)\u003c\/li\u003e\n\u003cli\u003eApproved by the IHDI as a “hip-healthy” product\u003c\/li\u003e\n\u003cli\u003eVariety of carry positions available to suit you and your baby\u003c\/li\u003e\n\u003cli\u003ePerfect for skin-to-skin\u003c\/li\u003e\n\u003cli\u003eBreastfeed on the go in the sling\u003c\/li\u003e\n\u003cli\u003eMinimal design - just fold it up and pop in your bag!\u003c\/li\u003e\n\u003cli\u003eLearning is easy with comprehensive video demos\u003c\/li\u003e\n\u003cli\u003eComplete after-purchase support and free 1-on-1 consultations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFleetwood is made from natural un-dyed linen. The colour is the naturally occurring colour of the linen yarn, which is made from the fibres of flax plants.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eNote\u003c\/span\u003e: 'Long' length (230cm, an extra 40cm in length), is recommended for our baby wearing daddas and tall or plus size mummas.\u003c\/p\u003e","brand":"Mumma Etc.","offers":[{"title":"Regular (190cm)","offer_id":47835043660096,"sku":"1000056","price":109.0,"currency_code":"AUD","in_stock":false},{"title":"Long (230cm)","offer_id":47835043692864,"sku":"1000057","price":115.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2488\/4756\/products\/FleetwoodSling3.jpg?v=1677546563"},{"product_id":"double-sling-fleetwood","title":"Double Sling - Fleetwood","description":"\u003ch3 class=\"offer-text\"\u003e\u003c\/h3\u003e\n\u003c!-- split --\u003e\n\u003cp\u003eOur double sling is designed to give mum and bub additional support vs. our single sling - ideal for carrying for longer periods, heavier babies or toddlers (around 10-16kg).\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade from two layers of our premium soft, handwoven and hand-dyed linen\u003c\/li\u003e\n\u003cli\u003eUse from newborn (3.6kg) through to toddlerhood (15.9kg)\u003c\/li\u003e\n\u003cli\u003eMeets strict international safety standards (CPSIA \u0026amp; ASTM)\u003c\/li\u003e\n\u003cli\u003eApproved by the IHDI as a “hip-healthy” product\u003c\/li\u003e\n\u003cli\u003eVariety of carry positions available to suit you and your baby\u003c\/li\u003e\n\u003cli\u003ePerfect for skin-to-skin\u003c\/li\u003e\n\u003cli\u003eBreastfeed on the go in the sling\u003c\/li\u003e\n\u003cli\u003eMinimal design - just fold it up and pop in your bag!\u003c\/li\u003e\n\u003cli\u003eLearning is easy with comprehensive video demos\u003c\/li\u003e\n\u003cli\u003eComplete after-purchase support and free 1-on-1 consultations\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mumma Etc.","offers":[{"title":"Rose Gold","offer_id":10569075327012,"sku":"1000053","price":145.0,"currency_code":"AUD","in_stock":false},{"title":"Gold","offer_id":10569075359780,"sku":"1000054","price":145.0,"currency_code":"AUD","in_stock":false},{"title":"Black","offer_id":10569075294244,"sku":"1000052","price":145.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2488\/4756\/products\/Fleetwood_Double_1.jpg?v=1566619146"},{"product_id":"double-sling-ryder","title":"Double Sling - Ryder","description":"\u003ch3 class=\"offer-text\"\u003e\u003c\/h3\u003e\n\u003c!-- split --\u003e\n\u003cp\u003eOur double sling is designed to give mum and bub additional support vs. our single sling - ideal for carrying for longer periods, heavier babies or toddlers (around 10-16kg).\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade from two layers of our buttery soft, handwoven and hand-dyed linen\u003c\/li\u003e\n\u003cli\u003eUse from newborn (3.6kg) through to toddlerhood (15.9kg)\u003c\/li\u003e\n\u003cli\u003eMeets strict international safety standards (CPSIA \u0026amp; ASTM)\u003c\/li\u003e\n\u003cli\u003eApproved by the IHDI as a “hip-healthy” product\u003c\/li\u003e\n\u003cli\u003eVariety of carry positions available to suit you and your baby\u003c\/li\u003e\n\u003cli\u003ePerfect for skin-to-skin\u003c\/li\u003e\n\u003cli\u003eBreastfeed on the go in the sling\u003c\/li\u003e\n\u003cli\u003eMinimal design - just fold it up and pop in your bag!\u003c\/li\u003e\n\u003cli\u003eLearning is easy with comprehensive video demos\u003c\/li\u003e\n\u003cli\u003eComplete after-purchase support and free 1-on-1 consultations\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mumma Etc.","offers":[{"title":"Black","offer_id":35032428347549,"sku":"1000102","price":145.0,"currency_code":"AUD","in_stock":false},{"title":"Rose Gold","offer_id":35032428380317,"sku":"1000103","price":145.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2488\/4756\/products\/0H3A3502.jpg?v=1764297976"},{"product_id":"sling-bondi","title":"Sling - Bondi","description":"\u003ch3 class=\"offer-text\"\u003e\u003c\/h3\u003e\n\u003c!-- split --\u003e\n\u003cp\u003eOur signature Mumma sling is a versatile, lightweight soft carrier - perfect for those early days at home with your newborn, and supportive enough to be worn through to toddlerhood.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade from one layer of our buttery soft, handwoven and hand-dyed linen\u003c\/li\u003e\n\u003cli\u003eUse from newborn (3.6kg) through to toddlerhood (15.9kg)\u003c\/li\u003e\n\u003cli\u003eMeets strict international safety standards (CPSIA \u0026amp; ASTM)\u003c\/li\u003e\n\u003cli\u003eApproved by the IHDI as a “hip-healthy” product\u003c\/li\u003e\n\u003cli\u003eVariety of carry positions available to suit you and your baby\u003c\/li\u003e\n\u003cli\u003ePerfect for skin-to-skin\u003c\/li\u003e\n\u003cli\u003eBreastfeed on the go in the sling\u003c\/li\u003e\n\u003cli\u003eMinimal design - just fold it up and pop in your bag!\u003c\/li\u003e\n\u003cli\u003eLearning is easy with comprehensive video demos\u003c\/li\u003e\n\u003cli\u003eComplete after-purchase support and free 1-on-1 consultations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003eNote\u003c\/span\u003e: 'Long' length (230cm, an extra 40cm in length), is recommended for our baby wearing daddas and tall or plus size mummas.\u003c\/p\u003e","brand":"Mumma Etc.","offers":[{"title":"Regular (190cm)","offer_id":35750560170141,"sku":"1000037","price":109.0,"currency_code":"AUD","in_stock":false},{"title":"Long (230cm)","offer_id":47835026751808,"sku":"1000207","price":115.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2488\/4756\/products\/BondiSling3.jpg?v=1677808364"},{"product_id":"double-sling-bondi","title":"Double Sling - Bondi","description":"\u003ch3 class=\"offer-text\"\u003e\u003c\/h3\u003e\n\u003c!-- split --\u003e\n\u003cp\u003eOur double sling is designed to give mum and bub additional support vs. our single sling - ideal for carrying for longer periods, heavier babies or toddlers (around 10-12kg+).\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade from two layers of our buttery soft, handwoven and hand-dyed linen\u003c\/li\u003e\n\u003cli\u003eUse from newborn (3.6kg) through to toddlerhood (15.9kg)\u003c\/li\u003e\n\u003cli\u003eMeets strict international safety standards (CPSIA \u0026amp; ASTM)\u003c\/li\u003e\n\u003cli\u003eApproved by the IHDI as a “hip-healthy” product\u003c\/li\u003e\n\u003cli\u003eVariety of carry positions available to suit you and your baby\u003c\/li\u003e\n\u003cli\u003ePerfect for skin-to-skin\u003c\/li\u003e\n\u003cli\u003eBreastfeed on the go in the sling\u003c\/li\u003e\n\u003cli\u003eMinimal design - just fold it up and pop in your bag!\u003c\/li\u003e\n\u003cli\u003eLearning is easy with comprehensive video demos\u003c\/li\u003e\n\u003cli\u003eComplete after-purchase support and free 1-on-1 consultations\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mumma Etc.","offers":[{"title":"Rose Gold","offer_id":41798968967325,"sku":"1000035","price":145.0,"currency_code":"AUD","in_stock":false},{"title":"Gold","offer_id":41798969000093,"sku":"1000036","price":145.0,"currency_code":"AUD","in_stock":false},{"title":"Black","offer_id":41798968934557,"sku":"1000034","price":145.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2488\/4756\/products\/BondiDOuble1.jpg?v=1650336837"},{"product_id":"sling-burleigh","title":"Sling - Burleigh","description":"\u003ch3 class=\"offer-text\"\u003e\u003c\/h3\u003e\n\u003c!-- split --\u003e\n\u003cp\u003eOur signature Mumma sling is a versatile, lightweight soft carrier - perfect for those early days at home with your newborn, and supportive enough to be worn through to toddlerhood.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade from one layer of our buttery soft, handwoven and hand-dyed linen\u003c\/li\u003e\n\u003cli\u003eUse from newborn (3.6kg) through to toddlerhood (15.9kg)\u003c\/li\u003e\n\u003cli\u003eMeets strict international safety standards (CPSIA \u0026amp; ASTM)\u003c\/li\u003e\n\u003cli\u003eApproved by the IHDI as a “hip-healthy” product\u003c\/li\u003e\n\u003cli\u003eVariety of carry positions available to suit you and your baby\u003c\/li\u003e\n\u003cli\u003ePerfect for skin-to-skin\u003c\/li\u003e\n\u003cli\u003eBreastfeed on the go in the sling\u003c\/li\u003e\n\u003cli\u003eMinimal design - just fold it up and pop in your bag!\u003c\/li\u003e\n\u003cli\u003eLearning is easy with comprehensive video demos\u003c\/li\u003e\n\u003cli\u003eComplete after-purchase support and free 1-on-1 consultations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eNote\u003c\/span\u003e: 'Long' length (230cm, an extra 40cm in length), is recommended for our baby wearing daddas and tall or plus size mummas.\u003c\/p\u003e","brand":"Mumma Etc.","offers":[{"title":"Regular (190cm)","offer_id":44464554213696,"sku":"1000186","price":119.0,"currency_code":"AUD","in_stock":false},{"title":"Long (230cm)","offer_id":47835030454592,"sku":"1000206","price":125.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2488\/4756\/files\/sling-burleigh-slingcarrier-newborncarrier-mummaetc-babycarrier.png?v=1772156576"},{"product_id":"double-sling-echo","title":"Double Sling - Echo","description":"\u003ch3 class=\"offer-text\"\u003e\u003c\/h3\u003e\n\u003c!-- split --\u003e\n\u003cp\u003eOur double sling is designed to give mum and bub additional support vs. our single sling - ideal for carrying for longer periods, heavier babies or toddlers (around 10-12kg+).\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade from two layers of our buttery soft, handwoven and hand-dyed linen\u003c\/li\u003e\n\u003cli\u003eUse from newborn (3.6kg) through to toddlerhood (15.9kg)\u003c\/li\u003e\n\u003cli\u003eMeets strict international safety standards (CPSIA \u0026amp; ASTM)\u003c\/li\u003e\n\u003cli\u003eApproved by the IHDI as a “hip-healthy” product\u003c\/li\u003e\n\u003cli\u003eVariety of carry positions available to suit you and your baby\u003c\/li\u003e\n\u003cli\u003ePerfect for skin-to-skin\u003c\/li\u003e\n\u003cli\u003eBreastfeed on the go in the sling\u003c\/li\u003e\n\u003cli\u003eMinimal design - just fold it up and pop in your bag!\u003c\/li\u003e\n\u003cli\u003eLearning is easy with comprehensive video demos\u003c\/li\u003e\n\u003cli\u003eComplete after-purchase support and free 1-on-1 consultations\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mumma Etc.","offers":[{"title":"Regular (190cm)","offer_id":48614317621568,"sku":"1000220","price":165.0,"currency_code":"AUD","in_stock":true},{"title":"Long (230cm)","offer_id":48614317654336,"sku":"1000221","price":172.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2488\/4756\/files\/1I7A0665.png?v=1717908225"},{"product_id":"double-sling-lynx","title":"Double Sling - Lynx","description":"\u003ch3 class=\"offer-text\"\u003e\u003c\/h3\u003e\n\u003c!-- split --\u003e\n\u003cp\u003eOur double sling is designed to give mum and bub additional support vs. our single sling - ideal for carrying for longer periods, heavier babies or toddlers (around 10-12kg+).\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade from two layers of our buttery soft, handwoven linen\u003c\/li\u003e\n\u003cli\u003eUse from newborn (3.6kg) through to toddlerhood (15.9kg)\u003c\/li\u003e\n\u003cli\u003eMeets strict international safety standards (CPSIA \u0026amp; ASTM)\u003c\/li\u003e\n\u003cli\u003eApproved by the IHDI as a “hip-healthy” product\u003c\/li\u003e\n\u003cli\u003eVariety of carry positions available to suit you and your baby\u003c\/li\u003e\n\u003cli\u003ePerfect for skin-to-skin\u003c\/li\u003e\n\u003cli\u003eBreastfeed on the go in the sling\u003c\/li\u003e\n\u003cli\u003eMinimal design - just fold it up and pop in your bag!\u003c\/li\u003e\n\u003cli\u003eLearning is easy with comprehensive video demos\u003c\/li\u003e\n\u003cli\u003eComplete after-purchase support and free 1-on-1 consultations\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mumma Etc.","offers":[{"title":"Regular (190cm)","offer_id":48614336135488,"sku":"1000222","price":165.0,"currency_code":"AUD","in_stock":false},{"title":"Long (230cm)","offer_id":48614336201024,"sku":"1000223","price":172.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2488\/4756\/files\/1I7A9925.png?v=1717908343"},{"product_id":"sling-coco","title":"Sling - Coco","description":"\u003ch3 class=\"offer-text\"\u003e\u003c\/h3\u003e\n\u003c!-- split --\u003e\n\u003cp\u003eOur signature Mumma sling is a versatile, lightweight soft carrier - perfect for those early days at home with your newborn, and supportive enough to be worn through to toddlerhood.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade from one layer of our buttery soft, handwoven and hand-dyed linen\u003c\/li\u003e\n\u003cli\u003eUse from newborn (3.6kg) through to toddlerhood (15.9kg)\u003c\/li\u003e\n\u003cli\u003eMeets strict international safety standards (CPSIA \u0026amp; ASTM)\u003c\/li\u003e\n\u003cli\u003eApproved by the IHDI as a “hip-healthy” product\u003c\/li\u003e\n\u003cli\u003eVariety of carry positions available to suit you and your baby\u003c\/li\u003e\n\u003cli\u003ePerfect for skin-to-skin\u003c\/li\u003e\n\u003cli\u003eBreastfeed on the go in the sling\u003c\/li\u003e\n\u003cli\u003eMinimal design - just fold it up and pop in your bag!\u003c\/li\u003e\n\u003cli\u003eLearning is easy with comprehensive video demos\u003c\/li\u003e\n\u003cli\u003eComplete after-purchase support and free 1-on-1 consultations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eNote\u003c\/span\u003e: 'Long' length (230cm, an extra 40cm in length), is recommended for our baby wearing daddas and tall or plus size mummas.\u003c\/p\u003e","brand":"Mumma Etc.","offers":[{"title":"Regular (190cm)","offer_id":48614347604288,"sku":"1000224","price":109.0,"currency_code":"AUD","in_stock":false},{"title":"Long (230cm)","offer_id":48614347637056,"sku":"1000225","price":115.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2488\/4756\/files\/1I7A3928.jpg?v=1756855102"},{"product_id":"sling-tao","title":"Sling - Tao","description":"\u003ch3 class=\"offer-text\"\u003e\u003c\/h3\u003e\n\u003c!-- split --\u003e\n\u003cp\u003eOur signature Mumma sling is a versatile, lightweight soft carrier - perfect for those early days at home with your newborn, and supportive enough to be worn through to toddlerhood.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade from one layer of our buttery soft, handwoven and hand-dyed linen\u003c\/li\u003e\n\u003cli\u003eUse from newborn (3.6kg) through to toddlerhood (15.9kg)\u003c\/li\u003e\n\u003cli\u003eMeets strict international safety standards (CPSIA \u0026amp; 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