Safety & Endorsements

Endorsed by the Australian Babywearing Association

All our carriers have been endorsed by the Australian Babywearing Association (ABA), Australia's leading authority on safe babywearing and the closest equivalent to Australian babywearing standards. This endorsement reflects our commitment to safe, ergonomic babywearing and best-practice design.

Independently Tested to US Safety Standards

Australia currently has no mandatory safety standards for baby carriers. Instead, our carriers have been independently tested and comply with the stringent ASTM F2236 safety standards for baby carriers. These are among the world's most rigorous safety requirements for baby carriers, giving you confidence that your carrier has been thoroughly assessed for safety and durability.

Designed for Ergonomic Support

Our carriers have been thoughtfully designed in line with the International Hip Dysplasia Institute (IHDI) recommendations for ergonomic positioning. While the IHDI no longer accredits baby carriers following updated evidence that baby carriers do not cause hip dysplasia, we continue to ensure our carriers promote healthy hip positioning and ergonomic posture.  

Accredited Babywearing Educator Support

Lifetime after-purchase support from one of our in-house accredited babywearing educators. You can access this support through emailing questions, sending photos for fit checks or booking a free one-on-one video consultation.

Proud Member of the BCIA

We are proud members of the Baby Carrier Industry Alliance (BCIA), an organisation dedicated to promoting safe babywearing, responsible manufacturing and high industry standards across the global baby carrier community.

We Promote Safe Babywearing

We actively promote the T.I.C.K.S. guidelines for safe babywearing. These essential safety principles are included in every instruction booklet and in our post-purchase "How to Wear" education emails, helping you wear your baby safely and confidently every day.