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Love the fabric, fit, and functionality. My baby gets excited when she sees me putting this sling on! I've received various compliments from strangers in love with the look. I'm looking for an excuse to purchase another in a different colour. It took me about a week to feel comfortable wearing my baby in the sling. I don't leave the house without it. This ring sling helps settle my baby and drifts her off to sleep quickly. This is my favourite go-to carrier out of the baby Bjorn, Ergobaby, and hug-a-bub.

We adore both our mumma etc slings! I bought the beautiful willow sling when our new son was born! Such amazing thing to have especially in those early weeks when baby just wants to be close to mumma x

Great product and super comfy. Took a little bit of practice to work out how to tie properly. Only complaint is that I have a baby that is a real squirmed and sometimes feels like the sling is not supportive enough after a lot of movement.

I love it so much, looks super cute and it is so practical. Easy to use, just pop it on and bobs ya uncle!!

Much easier to put on than other wraps, Bubs loves being snug on my hip and it’s such great support for my arm/back! I love it!